War movies compose a very rich market genre.
A survey of six recent war movies about current conflicts (not including American Sniper) shows that together they earned over $840 million.
That is an average of $140 million per film.
The recent performance of American Sniper (over $600 million in US & International BO) indicates that the market still embraces the genre.
Lone Soldier is a “war” movie that avoids the political traps that would limit its market. As such, it is designed to reach the largest market possible. This will help maximize both its revenue potential and its social impact.
Lone Soldier is a classic “war” movie about the “All American Boy” who proves himself in battle. It is realistic without being overly graphic. The hero is surrounded by a realistic mix of well-drawn supporting characters, some who die fighting.
Lone Soldier will be an important addition to the genre.
Faith-based films comprise their own, equally profitable genre.
The Faith-based market in America is constantly hungry for realistic films that support rather than denigrate its core beliefs.
This market demographic, Christian Americans, represents Israel’s strongest global ally.
Successful Faith-based films differ from mainstream films in two key areas (aside from the faith aspect)…
- Successful Faith-based films are almost always lower-budget projects.
- Successful Faith-based films do not rely on “star” power to drive revenues (they do not need expensive stars to succeed).
It is this lack of need for expensive “star” power that enables Faith-based films to be made with fully theatrical production values but on significantly lower budgets.
A survey of five recent Faith-based films shows average revenues of $78.7 million.
The highest budget among the five films was $2 million.
Lone Soldier will target both the War and the Faith markets in a way not done before (although American Sniper brushes up against it).